"We are aware that the medium tends to shape the message. This has been true, more or less, with every new medium that has come along—speech, drawing, handwriting, print, books, magazines, newspapers, tracts, 16mm home movies, flannel-graph, Cinerama, movies, Gospel Blimps, TV, radio, cassette tapes, 8-Tracks, blackboards, whiteboards, overhead projection, PowerPoint, skits, drama, banners, CDs, MP3s, sky-writing, video, texting, blogging, tweeting, Mina-Bird-training, etc."