"My proudest moments at Intro were when visitors - clients, suppliers or friends - looked around and said ‘I’d like to work here.’ We worked hard at building a culture and an atmosphere; we gave people exceptional amounts of freedom in which to conduct their working lives, and as a result, people where happy and productive. When this was recognised by outsides, it was for me, far more gratifying than winning any design awards or being written about flatteringly in the design press."