Steve Heyes .co .uk

How noble of Dove to expose the dirty tricks that advertisers use to make us feel unsatisfied with our bodies. Yet their campaign had its own little secret. The man responsible for the image retouching of the Dove ads is a legendary digital artist named Pascal Dangin. Insiders describe him as the “photo whisperer” — able to coax unimagined beauty from nearly any image. In an interview with The New Yorker, Dangin was asked about the Dove campaign. Referring the “before [and after]” images he said “Do you know how much retouching was on that? But it was great to do, a challenge, to keep everyone’s skin and faces showing the mileage but not looking unattractive.” That’s right, the natural “before” image is as artificial as the “after” image.